GRWE – Industrial Logo & Branding

Great Rift Water Equipment is a retailer and service provider for all things water. From irrigation to filtration equipment to water pumps and pool systems, they provide a full spectrum service.

The Goal

Create a logo and brand that appears strong, memorable, reliable and approachable. Their main brand attributes are reliability, strength and trustworthiness.

Outcomes

Brand Strategy – Determining their current and desired state and developing a brand strategy around these.

Logo and Identity – Logo and identity design package including a short style guide. Stationary, print and social media applications.

Vehicle and Staff Clothing – Design the vehicle branding and clothing for their delivery and technician vans. This is their main client contact point.

Roles

Brand Strategy, Art Direction, Graphic Design.

The Logo Design Process

The logo needs to be able to appear on many different surfaces at different sizes. I designed many logo options for different applications to fit into the perfect space.